In Collaboration with a Designer Who Knows No Boundaries
Recently I have been working with a Textile Designer, I took on this project because I could see she was extremely talented and passionate about what she does. As you will see in the next images her design is oriented around an ancient motif from her native country Iran.
Providing a Historical Context
The designer lives in Australia and she was using social media and pop-up stores to sell her designs. Over the years her work gained in popularity and it became difficult to meet demand. Further, she needed a website to show-case ger ever-growing portfolio. Therefore, I assisted with creating content for the 'our brand' page. I decided to provide the customers with some historical background and address why this motif is truly unique. Most importantly, I wanted to highlight how the designer incorporates Iranian art into her work, and it was a way for me to connect with the customer emotionally.
Meeting Specific Requirements
The designer was nonchalant with her requirements and I had the flexibility to write as I thought was fitting with her work. However, she did have one specific criterion, which was to provide some information on the origins of the motif design. Here I wrote about how Botteh was made and how the motif has translated into modern times.
The Feel Good Factor
Finally, I talked about the unique benefits of choosing an outfit that is bespoke and handcrafted as opposed to buying something off the shelf from a fast-fashion store. Giving the customer a sense of personalised service and buying something that is one-of-it's-kind.
2021
