mylilEarth is a platform where I wanted to provide valuable solutions to ever-growing concerns over plastic waste and people who want to live more sustainably. I regularly create content for the blog, I aim to share valuable tips and assist people to live in harmony with Mother Earth. The more I wrote, I found that there are people out there who share the same concerns and are looking for eco-friendly solutions. Therefore, I began giving tips, product reviews and coaching people to continue living towards a zero-waste lifestyle.

Over the years I spent a lot of time learning about SEO and long-tail keywords. Learning these skills has made it easier for me to produce content that people want to read and greatly helps to answer some of the burning questions. Here I follow a simple principle, I don't use big words. When I write a blog post, I ensure the words I use are relatable to the reader and most importantly I want them to take an action, in my case, I want them to share this information with others.

Here is a sample of colours and fonts I use when creating content on Instagram and Facebook. I actively use social media to reach out to my target audience, as well as providing tips and guidance through my blog posts, I regularly share tips and the latest news on environmentalism. Below you'll see some of the content I've created to engage with my audience.

End of 2020 I shared some big climate stories from around the world.

I chose a very simple design because I want to convey the main message and grab the reader's attention straight away. In the first post, I went with 3 easy things people can consider whilst shopping online.