Dropping a sneak peek at a 20+ page brand guideline document...

Dropping a sneak peek at a 20+ page brand guideline document I recently built for BZ Coaches. 🎾✨

The goal was to create a structured but highly approachable identity in the local space. The logo pairs a grounded typographic base with a circular mark that mimics a pickleball and cleverly doubles as a punctuation symbol. I focused heavily on visual hierarchy to make sure the messaging instantly grabs attention. You can see how the stealth blue and lime color palette translates to their social media presence, keeping the brand looking sporty and professional while highlighting their catchy headlines.

How detailed do you usually get with your client handoffs? Are we doing 5 pages or 50? Let's talk process in the comments. 👇

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