Pantanal RUN - running is in your nature

Solo Home Studio created the brand and identity and the Sesi and TV Morena teams were in charge of tactical communication and content strategy on social networks. The result? A massive engagement and organic production of content produced by tens of thousands of athletes who move in search of quality of life.

The river curves still serve as a pattern for the production of graphic pieces and support materials. By far, the most important item in the entire brand building project was the creation of the T-shirt, developed by the studio and very well replicated by the Sesi team, who knew how to adapt the material in multiple colors for each running modality.

Toda a construção da marca foi inspirada nos elementos visuais encontrados na maior área alagada do planeta o Pantanal.

The event was a success with the public and already appears on the calendar as one of the biggest sporting events of the year.

This was a large project with great visibility that was only possible thanks to the commitment of several people and communication companies. being a part of this as a freelancer was very special for me.