Solo Home Studio created the brand and identity and the Sesi and TV Morena teams were in charge of tactical communication and content strategy on social networks. The result? A massive engagement and organic production of content produced by tens of thousands of athletes who move in search of quality of life.

The river curves still serve as a pattern for the production of graphic pieces and support materials. By far, the most important item in the entire brand building project was the creation of the T-shirt, developed by the studio and very well replicated by the Sesi team, who knew how to adapt the material in multiple colors for each running modality.

Toda a construção da marca foi inspirada nos elementos visuais encontrados na maior área alagada do planeta o Pantanal.

The event was a success with the public and already appears on the calendar as one of the biggest sporting events of the year.

This was a large project with great visibility that was only possible thanks to the commitment of several people and communication companies. being a part of this as a freelancer was very special for me.