Procon MS

Working in an agency allows the designer to have access to some work that would be difficult to do working in a studio. This is the case with the reformulation of the Procon brand in Mato Grosso do Sul. The organization approached Agilità Propaganda for the rebrand work. The solution we found was to create a brand that represented the voice of the citizen.

It was important for us that the Procon MS brand was perceived as an ally of citizens, an accessible entity committed to protecting their rights and interests.

More than that, it was important for citizens to see themselves in the pieces and in their entire identity. Immediate identification with colors, shapes and visual language.

We explored a lot the format of the dialogue balloon as a reference base for the entire unfolding of communication.

We were able to delve deeper into the brand's purpose and propose a tagline that was more appropriate to its objectives. YOU TALK, PROCON HAPPENS. a tagline that places the consumer as an agent of transformation.

In the end the result was very satisfactory, a new, lively brand capable of placing citizens and dialogue at the center of all communication.