Copywriting Product Descriptions for New Collection Launch
This client needed product descriptions for newly launching collections of candles. They provided creative assets including: a gorgeous brand guide, a “world-building,” brand deck to guide tone and voice, and scent notes for the candle descriptions.
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Posted Apr 3, 2023
Developed product descriptions that highlighted key features and benefits of each item resulting in increased sales and elevated customer satisfaction.
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Value-driven Brand Storytelling Copy for home goods eComm
"Speaking of Language," article for Adapt Magazine
eCommerce website copywriting