Value-driven Brand Storytelling Copy for home goods eComm

Roma Hora

This client was redoing their website and wanted a full copy refresh including brand story, founder story, and key values. The copy was informed by a discovery call, a creative brief, and some thoughtfulness and creativity. Overall, we warmed up the copy while establishing a cohesive, friendly tone that reflects the founder’s voice and brand.

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Posted Apr 4, 2023

Developed website copy including brand values, founder bio, & brand story, which successfully reflected the brand’s voice and resulted in increased engagement.

"Speaking of Language," article for Adapt Magazine
"Speaking of Language," article for Adapt Magazine
eCommerce website copywriting
eCommerce website copywriting
Copywriting Product Descriptions for New Collection Launch
Copywriting Product Descriptions for New Collection Launch