Switchyards

Switchyards is the world's first neighborhood work club, with nearly 40 locations across the U.S. The site needed to match their energy: playful, opinionated, and packed with personality, while scaling across dozens of unique location pages.

I handled the full Framer build, animations, and interactions while Fuzzco led branding, design, and copywriting. I collaborated closely with Rachel on this one, and I'm glad I did. This was a beast.

The biggest challenge was building a component system that could scale across almost 40 locations. Each location page needed to feel consistent but unique, so every component had to be flexible enough to handle different content, imagery, and layouts without breaking. Getting that architecture right up front was critical.

The membership purchase flow added another layer of complexity beyond a typical marketing site. Integrating a real checkout experience into Framer required careful planning around the user journey and technical constraints.

Filtering the locations was its own puzzle too. With clubs spread across 15+ cities and dozens of neighborhoods, the filtering system had to be intuitive and fast while pulling from a structured CMS setup.

The result is a site with serious personality that actually works at scale.