Smith Hill Tavern — Restaurant Website

A full website design and Framer build for Smith Hill Tavern, a family-owned restaurant in Ashby, Massachusetts serving elevated comfort food with locally sourced ingredients.

The owner had a clear vision for the tavern's identity but needed a web presence that matched the quality of what they were putting on the plate. The goal: stand out from other local restaurants in the same tier while signaling where the brand is headed.

Market research — Analyzed competing restaurants in the area and aspirational brands the owner wanted to be compared to. Identified gaps in how local spots present themselves online and built a strategy around warmth, personality, and credibility.

Design & copywriting — Designed the full site from scratch with a tone that matches the tavern's character. Wrote copy that leans into the restaurant's personality ("Yeah, we're in Ashby. Come anyway.") rather than generic hospitality language.

Framer build — Built the complete site in Framer, including a tabbed multi-category menu system (dinner, lunch, comfort, brunch, kids), an events section for their live music series, a reservation and inquiry form, and a fully responsive layout.

Full restaurant menu with seasonal rotation and dietary labels

Reservation and private event inquiry form

Live music series section (The 873 Musical Series)

Hours, location with Google Maps integration, and contact details

Mobile-responsive across all breakpoints

The result is a site that feels like the restaurant itself: warm, confident, and unpretentious. It gives Smith Hill Tavern a digital presence that punches well above what most local restaurants put out there.