Concept Project - Not Published Longstanding client Renalta approached me for a side project that was meant to be a conceptual work for a landing page to tease some new business plans and features. Sadly the project did not get released in the end, but is still one of my favorite projects of 2025.

The project plan was clear: to create a sub branding for Renalta for a short landing page for a campaign for some new features revolving around legacy, long term investment and wealth. I explored from the get go a style that felt intentionally Classical and reminescent of the old roman times. After a few different style tests, we aligned on a Baroque / Golden era look and feel for the imagery, that I then used as base to create the short movie.

The first part of the project was the creation of a short, inspirational video to place on the hero of the website. I explored a few different style ways over a few days, to try and find a tone and look and feel that could work for a relatively selective and elevated financial service app. I explored a few storylines including Building your Legacy or Growing your legacy and ended up settling on somewhat of a combination of the two. I ended up selecting a simple narrative that would show the story of a single sapling growing into a majestic tree, while all around a circular building was built, to signify both the growth of the investment, and the continuous work of building your capital along it. All of the initial static images were produced in Midjourney, with a style finetuning that took over multiple days to be achieved. I was aiming for a distinctive oil painting feeling, that could inspire legacy and vision to our users.

Consequentially I created short animated loops using various tools including Midjourney for the animation, and Bloom for upscaling. I then stitched the various shots into the final video.

After the video was produced, I shifted the focus to the website design for the simple landing page. I created additional imagery to keep building this storyline of wealth, legacy and long standing stability.

I also used scarcely a few marble effects, in order to maintain this feeling of exclusivity and wealth that the page should have displayed.

Obviously the website was also designed for mobile :)