The first part of the project was the creation of a short, inspirational video to place on the hero of the website. I explored a few different style ways over a few days, to try and find a tone and look and feel that could work for a relatively selective and elevated financial service app.
I explored a few storylines including Building your Legacy or Growing your legacy and ended up settling on somewhat of a combination of the two.
I ended up selecting a simple narrative that would show the story of a single sapling growing into a majestic tree, while all around a circular building was built, to signify both the growth of the investment, and the continuous work of building your capital along it.
All of the initial static images were produced in Midjourney, with a style finetuning that took over multiple days to be achieved. I was aiming for a distinctive oil painting feeling, that could inspire legacy and vision to our users.