An Overview of Marketing and Promotion

Excerpt of Content:

Direct Marketing –just as it states, involves direct engagement with an audience.  This form of marketing uses tactics that urge target customers to take immediate action to purchase a product or service.  This method allows businesses to personalize their approach to increase their chances of drawing customers.​

"Indirect Marketing doesn't aim to "sell" a product or service per se, but to help inform audiences.  This form of marketing is often used without the end customer realizing it, as it's used to raise awareness of certain brands.  All-in-all, indirect marketing is more considerate toward multiple brands." "