Symplwear Brand Guidelines & Apparel Collection
Arnold Aron
Symplwear – Branding a Modern Minimalist Clothing Label
Overview:
Symplwear is a minimalist streetwear brand rooted in bold simplicity, exclusivity, and modern expression. The objective was to develop a complete brand identity that communicates quiet confidence—standing out not through complexity, but through sharp clarity and purposeful design.
Design Direction:
The creative approach embraced negative space, high contrast, and a restrained yet assertive typographic system. A monochromatic palette with subtle tonal variations ensured the identity remained grounded and timeless. Every element—from the architectural, scalable logo to the clean typography and packaging—was crafted to reflect a sleek, deliberate visual rhythm.
The goal was to create a brand that feels effortlessly modern and instantly recognizable—stripped of noise but rich in intention. Symplwear isn’t just a clothing brand; it’s a visual statement of less, made to stand out.
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Posted Aug 12, 2025
I was given 3 words as the design brief. Bold, minimal, intentional. And so I came up with this branding identity for this clothing brand called Sympl.
