Haru is a personal finance application designed to help users understand and organize their money. It does not function as a bank nor does it seek to replace existing financial accounts. Instead, it connects to them to provide a clearer view of the user's financial activity. The goal of the application is to help people better understand their financial habits and make more informed decisions about their money.

Although many applications display transactions and balances, users still struggle to understand what is happening with their money. Data often appears as lists of transactions or isolated numbers that require effort to interpret. This makes it difficult to identify spending patterns or understand how certain decisions affect the monthly budget.