Kajabi came to us with a specific ask: create a concept website that truly showcased what the platform can do. Something that could speak to coaches, creators, wellness brands, and course builders simultaneously. Something aspirational enough to inspire, but grounded enough to feel attainable.
They needed a world, not just a website.
The Strategy
Ecosystem Thinking, Not Page Thinking
We approached Vesper as a brand world with multiple entry points. Every product—courses, community tiers, coaching offerings—needed to feel like it belonged to the same universe while maintaining its own identity.
The Products
Where Kajabi Features Become Experiences
We structured Vesper around six core offerings, leveraging Kajabi capabilities:
Courses — Evergreen and cohort-based learning experiences with custom lesson layouts
Coaching — Tiered access models with distinct pricing and value propositions
Community — Membership levels that feel like elevation, not just access
Newsletter — Email sequences that match the site's visual quality
Podcast — Media integration that feels native, not embedded
Cart & Checkout — Purchase flows designed for confidence and clarity
The Build
Using CSS and strategic JavaScript integration, we created components that feel native but aren't available out of the box:
Slider modules with custom easing and transition timing
Toggle switches with state management for complex pricing matrices
Animated section reveals with scroll-based triggers
Responsive layouts that adapt fluidly across breakpoints
Live Experiences
To enhance Vesper’s full ecosystem, we brought The Axis Forum to life; an online event that serves as a nexus for leaders and thinkers driving human-centered transformation. Inspired by the concept of an axis as a point of intersection and expansion, we designed a visionary live event experience that reflects this energy.
AI as a Creative Accelerant
Here's what most people don't see: every image, every video, every piece of visual content on Vesper was generated using AI.
No photoshoots. No stock libraries. No creative delays.
We art-directed an entire visual universe—atmospheric, cohesive, purposeful—and brought it to life in a fraction of the time traditional content creation would require. This wasn't about shortcuts; it was about control. We could iterate on mood, composition, and narrative instantly.
Email Broadcast Concepts
A Concept Website for Kajabi's New Era
Vesper became the website that Kajabi now uses to illustrate platform potential. It's shown to prospects across industries—wellness, education, coaching, creative services—as proof of what's possible.
But beyond utility, it proved a point: You can do anything with Kajabi.