Kajabi came to us with a specific ask: create a concept website that truly showcased what the platform can do. Something that could speak to coaches, creators, wellness brands, and course builders simultaneously. Something aspirational enough to inspire, but grounded enough to feel attainable.

We approached Vesper as a brand world with multiple entry points. Every product—courses, community tiers, coaching offerings—needed to feel like it belonged to the same universe while maintaining its own identity.

We structured Vesper around six core offerings, leveraging Kajabi capabilities:

Courses — Evergreen and cohort-based learning experiences with custom lesson layouts

Coaching — Tiered access models with distinct pricing and value propositions

Community — Membership levels that feel like elevation, not just access

Newsletter — Email sequences that match the site's visual quality

Podcast — Media integration that feels native, not embedded

Cart & Checkout — Purchase flows designed for confidence and clarity

Using CSS and strategic JavaScript integration, we created components that feel native but aren't available out of the box:

Slider modules with custom easing and transition timing

Toggle switches with state management for complex pricing matrices

Animated section reveals with scroll-based triggers

Responsive layouts that adapt fluidly across breakpoints

To enhance Vesper’s full ecosystem, we brought The Axis Forum to life; an online event that serves as a nexus for leaders and thinkers driving human-centered transformation. Inspired by the concept of an axis as a point of intersection and expansion, we designed a visionary live event experience that reflects this energy.

Here's what most people don't see: every image, every video, every piece of visual content on Vesper was generated using AI.

No photoshoots. No stock libraries. No creative delays.

We art-directed an entire visual universe—atmospheric, cohesive, purposeful—and brought it to life in a fraction of the time traditional content creation would require. This wasn't about shortcuts; it was about control. We could iterate on mood, composition, and narrative instantly.

Vesper became the website that Kajabi now uses to illustrate platform potential. It's shown to prospects across industries—wellness, education, coaching, creative services—as proof of what's possible.

But beyond utility, it proved a point: You can do anything with Kajabi.