I worked on an eCommerce store that was jewellery and helped them rebrand by migrating the store from Shopify 1.0 to 2.0.
The store was created keeping in mind that the audience requires high-quality visuals to differentiate jewellery and make the decision to purchase.
Source:
Store Setup Strategy
The entire store setup was planned around the target audience and the values of the brand. The strategy followed was:
Mobile first focus: A large portion of store sales was coming from users on mobile. The store was optimised for mobile users.
Jewellery Brand: Since the brand was marketing premium bespoke pieces of jewellery it was important to use high-resolution pictures without compromising the speed of the store.
Future Implications: The sections on the store were used to create landing page templates that can be replicated in future for running Ad Campaigns.
Focus on SEO by including Blog Templates: SEO is an important part of gaining warm leads from unpaid searches. The blog templates were made to reflect exactly that.
You can have a look at the complete store here:
Please reach out if you are looking for professional Shopify Store Setup
