Most companies don’t realise how much a confusing website co...
Gary Szaszik
Most companies don’t realise how much a confusing website costs. Ryse Energy wanted to change that.
They’re a global renewable company, but their old site made it hard for visitors to understand what they do or where to go next.
What was not working:
• Outdated design
• Slow loading pages
• Confusing navigation
• No paths for different user types
• No guidance for early, planning, or ready-to-buy visitors
What we improved:
• Clear information architecture
• User journeys for every stage
• Navigation that guides, not overwhelms
• Scalable structure for all content
• A modern visual system that builds trust
The result?
A site that feels simple, credible, and easy to move through, no matter where you are in your decision-making journey.
Clarity drives conversions. And for complex products, it’s everything.
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Posted Nov 25, 2025
Most companies don’t realise how much a confusing website costs. Ryse Energy wanted to change that. They’re a global renewable company, but their old site ma...
