PAIN POINT

Finding schools for their children is a messy and tedious process for parents. Research shows that parents spend 1 to 3 years searching for schools for their children, and they do not feel confident they will find the right school. Three years of an insecure process, all leading up to one gut-feeling decision... yikes.

MY ROLE:

My role was to synthesize this research and develop a product to address parents' pain points around school selection. This was an exciting and fast-paced assignment. I inherited six parent interview transcripts and had three weeks to create T-School.