Bulrushed Books, a thriving used textbook store, faced a significant challenge. Despite having tens of thousands of customers purchasing their books through Amazon, they lacked direct contact with their customers. The goal was to create a dedicated website that not only sold books but also gathered user contact information, enhancing customer engagement and loyalty.

Bulrushed Books needed a way to establish direct communication with their customers. The existing sales channel on Amazon did not allow them to gather user contact information, which limited their ability to build lasting relationships and market directly to their customers.