Libby Case Study
Justin Hatcher
Company Description
Libby is a library app that offers millions of free audiobooks.
Problem
Libby's users are leaving the app and choosing to pay monthly for Audible, Spotify or any other audiobook platform! Why?
The following data is based on 5 interviews with current users of the app and 10 user tests with users who listen to audiobooks at least 3 days a week or would like to start listening to audiobooks at least 3 days a week.
Like this project
Posted Jul 3, 2024
Libby is a library app that offers millions of free audiobooks, and yet its users are leaving the app and choosing to pay monthly for Audible, Spotify or any o…
