Siluet Circle is a mobile application designed for women who own a reformer Pilates machine and want to build a consistent, meaningful movement practice at home. The app supports guided Pilates programs while encouraging long-term commitment through gentle progress mechanics, personal scores, streaks, and a sense of belonging. Alongside training, Siluet Circle integrates community features, allowing members to connect, share progress, and communicate through chats in a supportive, non-competitive environment.

The core challenge was to translate Siluet’s existing community and philosophy of daily movement rituals into a digital experience that feels calm, attainable, and emotionally aligned with the brand.

The project started at the idea stage, focused on defining how movement, motivation, and community could coexist without overwhelming the user. I analyzed reference products including Nike, Open, and Sweat to understand how leading fitness apps structure programs, reinforce habit formation, and integrate social features while maintaining clarity and flow.

Based on this research, I developed early UX sketches that explored structure, pacing, and tone. These initial concepts were reviewed with the client to align on the overall feeling of the app before moving into full production.

After validating the initial direction, I designed the complete UX and UI for the mobile application and delivered a full flow for the development team. The work included:

onboarding

program navigation

progress tracking

ratings and streaks

community spaces

chat functionality

personal profile

The first interactive prototype was completed within one week, followed by two weeks of refinement and an additional tuning phase focused on visual polish and usability details. In parallel, I designed an iPad version of the app to support larger-screen, at-home training.

I also created a complete design system, including color palettes, typography, components, layout rules, and reusable variables, ensuring consistency and scalability across platforms.

As part of the launch support, I designed the App Store and Google Play preview screens and marketing visuals.

The final result is a cohesive, production-ready app that reflects Siluet’s philosophy of reconnection through movement, combining guided practice, progress awareness, and community into a single, thoughtfully designed experience.

Explore the Siluet Creative Direction: