Creative direction project for Siluet, a brand that sells and rents luxury Pilates reformers. Their primary audience is moms and older women seeking premium, wellness-focused products. The goal was to elevate the brand’s visual identity to feel high-end, soft, and aspirational while staying approachable on social media.

I developed the full branding system, including fonts, color palette, visual style, and content pillars tailored for Instagram. For this audience and product, I selected a natural color palette and organic textures to evoke a sense of reconnection to the body through movement and through nature.

I also produced all social media assets: the curated IG grid based on selected references, an updated bio, refined highlight covers, and a cleaned, more polished logo. The visual direction blends AI-generated imagery with realistic lifestyle shots and close-up details, creating a cohesive and elegant look that aligns with the brand’s premium positioning.

If you’re interested in my services, please feel free to contact me at hello@valeriya.xyz