Role & Responsibilities
In collaboration with Francois Blaignan, I served as the Brand Designer and Content Writer for the innovative "Myshake" App, a cutting-edge mobile application designed for earthquake forecasting and preparedness.
Brand Design
I was responsible for crafting the visual identity of Myshake, ensuring it conveyed both the seriousness of the app's purpose and the user-friendly accessibility we aimed to achieve. This involved:
Logo Design: Creating a memorable and impactful logo that symbolized the app's function and resonated with the target audience
UI/UX Design: Collaborating with the development team to design an intuitive and aesthetically pleasing user interface that enhanced the overall user experience
Marketing Collateral: Developing visual assets for marketing and promotional purposes, including social media graphics, app store banners, and website imagery
Content Writing
As the Content Writer, I was tasked with crafting clear, concise, and informative content that educated users about earthquake safety and the app's features. This encompassed:
In-App Copy: Writing all in-app text, including onboarding instructions, feature descriptions, and push notifications
Website Content: Developing compelling website copy that highlighted the app's benefits and encouraged downloads
Marketing & Promotional Materials: Creating persuasive marketing content for various channels, including app store descriptions, social media posts, and email campaigns
Key Achievements
Successfully launched the Myshake App with a strong brand identity and user-friendly interface
Contributed to the app's positive reception and user adoption through clear and informative content
Fostered a sense of trust and reliability through consistent branding and messaging
Core Competencies Demonstrated
Creative design skills and ability to translate concepts into impactful visuals
Excellent writing and communication skills, with a focus on clarity and concision
Ability to work collaboratively in a cross-functional team environment
Adaptability and willingness to learn new technologies and tools
Passion for earthquake safety and preparedness
This project showcases my expertise in brand design and content creation within the context of a mobile application. I am proud to have played a role in the development of Myshake, a tool that has the potential to empower individuals and communities in earthquake-prone regions.
