Brand Strategy I Advertising

This project involved brand strategy and advertising management for GoodYears Tire, focusing on modernizing their image and connecting with a younger, more dynamic audience. I collaborated closely with Jingle Writer Jon Aldrich and managed all brand marketing activities, advertising campaigns, and music selection for the advertising.

Brand Marketing: Developed and implemented a comprehensive brand marketing strategy to reposition GoodYears Tire, emphasizing innovation, safety, and performance.

Advertising Campaigns: Conceptualized and executed multi-channel advertising campaigns across print, digital,and social media platforms.

Music Selection: Collaborated with Jon Aldrich to create memorable and impactful jingles and soundtracks that resonated with the target audience and reinforced the brand's message. There was also a music presentation for the advertising campaign in Sheraton Hotel in Boston.

Project Management: Oversaw all aspects of the project, from initial concept development to final campaign execution, ensuring alignment with brand objectives and timely delivery.

Successful Collaboration: Fostered a productive partnership with Jon Aldrich, leveraging his expertise in jingle writing to create music that captured the essence of the GoodYears brand.

Innovative Campaigns: Launched innovative advertising campaigns that broke through the clutter and generated significant brand awareness and engagement.

Positive Brand Impact: Revitalized the GoodYears Tire brand, resulting in increased market share and a strengthened connection with the target audience.