Brand Strategy I Advertising
John S.
Brand Designer
Marketing Strategist
Business Strategist
This project involved brand strategy and advertising management for GoodYears Tire, focusing on modernizing their image and connecting with a younger, more dynamic audience. I collaborated closely with Jingle Writer Jon Aldrich and managed all brand marketing activities, advertising campaigns, and music selection for the advertising.
Key Responsibilities:
Brand Marketing: Developed and implemented a comprehensive brand marketing strategy to reposition GoodYears Tire, emphasizing innovation, safety, and performance.
Advertising Campaigns: Conceptualized and executed multi-channel advertising campaigns across print, digital,and social media platforms.
Music Selection: Collaborated with Jon Aldrich to create memorable and impactful jingles and soundtracks that resonated with the target audience and reinforced the brand's message. There was also a music presentation for the advertising campaign in Sheraton Hotel in Boston.
Project Management: Oversaw all aspects of the project, from initial concept development to final campaign execution, ensuring alignment with brand objectives and timely delivery.
Project Highlights:
Successful Collaboration: Fostered a productive partnership with Jon Aldrich, leveraging his expertise in jingle writing to create music that captured the essence of the GoodYears brand.
Innovative Campaigns: Launched innovative advertising campaigns that broke through the clutter and generated significant brand awareness and engagement.
Positive Brand Impact: Revitalized the GoodYears Tire brand, resulting in increased market share and a strengthened connection with the target audience.
Overall, this project was a tremendous success, showcasing my ability to manage complex marketing initiatives and deliver impactful results. The collaboration with Jon Aldrich proved instrumental in creating music that resonated with the audience and reinforced the GoodYears Tire brand's revitalized image.
