Reachly is an LinkedIn outreach tool powered by AI. Reachly handles the full outreach workflow end-to-end i.e. scraping qualified prospects, writing hyper-personalized connection messages using AI, and automating multi-step follow-up sequences.

It's designed for SDRs, founders, and sales managers who need to fill pipeline without spending hours on manual prospecting.

For this project, I handled the full website lifecycle — copy direction, design, and Framer development. The goal was to build a conversion-focused site that communicated a technically complex product in plain, compelling language and positioned Reachly confidently in a competitive AI sales tools market.

Copy & Messaging: I wrote the full site copy & site messaging from scratch, headline frameworks, feature descriptions, testimonials, FAQ content, and legal pages. Every page was written to address real buyer objections in the order they typically arise.

Web Design: I desined 11 pages across the full site: Home, Pricing, About, Careers, Blog, Contact, Waitlist, Login, Sign Up, Terms, and Privacy — plus inner page templates for blog posts and job listings.

Framer Development: I built the entire site in Framer with full responsiveness across mobile, tablet, and desktop. Set up 10 CMS collections so new blog articles can be published easily by the content/marketing guys without touching the design. I also built a few interactive components (e.g. "monthly/annual" pricing toggle, department-filtered job listings, etc)

SEO & Schema: I set up page-level and site-wide SEO — meta titles, descriptions, and structured data (JSON-LD) for Organization, WebSite, SoftwareApplication, FAQPage, BlogPosting, and JobPosting schema types, placed correctly across site-wide and page-specific code injection in Framer.

Home · Pricing · About · Careers · Blog · Contact · Waitlist · Login · Sign Up · Terms of Service · Privacy Policy

Inner page templates: Blog post · Job detail

Reachly operates in a space where the product itself raises real concerns before a buyer ever signs up — i.e. "safety of their LinkedIn account", AI message quality, data privacy, adn so on.

The biggest challenge wasn't making the site look credible. It was making it read credible. Every section, from the homepage hero to the FAQ to the blog, was built around specific objections real buyers have — and structured to resolve them in the right order before asking for a click.

The result is a site that answers the questions a skeptical SDR or sales manager is already asking before they get to the CTA.

That's it folks. I hope you enjoy the case study. I help founders migrate from Custom-code to @Framer. Afterwhich they start enjoying full control, blazing site speed, built-in SEO & No coding.

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