From chaotic bulk-liquidation deals to a verified, escrow-backed marketplace — designed 0→1 for buyers, sellers, and admins.

Product designer, hired solo by founder Myles. I designed the full platform end-to-end, (i.e. marketing site, buyer, seller, and admin sides) — while development was handled by a separate team.

Bulk liquidation trading today runs on spreadsheets, DMs, and blind trust. Buyers can't verify what they're actually getting.

Sellers struggle to move inventory fast. And without escrow or verification, every deal carries real fraud risk. Platforms like B-Stock exist, but the experience is clunky and impersonal.

LiquidsAIO's founder brought me in to design a marketplace that fixes this — from the ground up.

For sellers, it was speed. In real life, sellers move liquidation inventory fast - a call, a photo, a handshake. If listing on LiquidsAIO took longer than that, they'd go back to the old way. So the challenge was designing intake (CSV bulk upload, barcode scanning) that matched the speed of an in-person sale.

For buyers, it was trust. Buying inventory from a stranger online is a risk most buyers won't take twice. The fix had two layers: first, the platform itself had to feel credible - polished, premium, professional enough to earn trust on sight. Second, escrow - payment held safely until delivery is confirmed, so buyers commit with confidence and sellers still get paid reliably.

Buyers needed to browse lots the way they'd shop any e-commerce site — but with the added confidence of real manifests, clear pricing, and protected payments.

Checkout was designed around escrow milestones, so buyers always know where their money and shipment stand.

Sellers needed to list and manage high volumes without friction — CSV bulk upload, barcode intake, and a single view of orders and account health.

The core differentiator: payments held in escrow until delivery is confirmed, with full visibility for both sides - money in, fees, payout status, disputes.

Behind the scenes, admins needed to approve/reject KYC/KYB fast without becoming a bottleneck, plus a live view of platform health.

Verification is first, not an afterthought — trust cues appear at every step, not buried in T&Cs

Simpler RFQ/ordering flow — fewer clicks from "found a lot" to "money in escrow"

One consistent design language across three very different user roles

Deliverable: Figma Webapp design Industry: E-commerce Service: Figma Design Only

Thank you for reading, I hope you loved the case study. I help founders get their product ideas from 0 to 1.

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