He Macramê Portfolio Website

Type: Portfolio Website – Personal Project Role: UX/UI Design & No-code Development (Framer)

Overview I designed and developed a simple and elegant showcase website for He Macramê, a small handcrafted decor brand founded by my mother. The goal was to create a digital presence that would reflect the warmth and beauty of her macramé work — and allow her to share it with a broader audience.

Challenge My main challenge was translating the artisanal, organic nature of her work into a digital format without losing the authenticity of her craft. I also wanted to ensure the site was lightweight, accessible, and easy for her to share with potential clients.

Solution I created a one-page responsive website using Framer, focusing on soft visuals, neutral tones, and smooth scrolling to evoke a calm, handmade aesthetic. The layout is clean and intuitive, allowing the pieces to shine. I added micro-interactions to bring the site to life without distracting from the content.

Fully responsive and mobile-friendly

Built in Framer (no-code)

Designed with accessibility and emotional storytelling in mind

🧵 Explore the full gallery here: https://he-macrame.framer.website 🌿 For commissions and partnerships, feel free to reach out!