Snagged.com, a premium domain brokerage, needed a fresh redesign. The new site combines bold visuals, retro charm, and playful animations, capturing the brand’s unique character while improving usability. This redesign was commissioned by Moon Landing Agency, where I took the lead in the design process.

As the design lead, I handled the overall web design and create Minimum Viable Branding (MVB) to establish a unified, retro-inspired aesthetic. I also contributed a small part to the web development, specifically focusing on structuring and styling the blog section.

When I received the project brief to redesign of Snagged.com, a premium domain broker, three things stood out:

The Fisherman – Featured on the T-shirt they just made, it became a symbol of the brand’s essence.

The Contrasting References –

Retro – A key vibe the client wanted to channel.

Based on the brief, reference websites, and input from Mark & Alex at Moonlanding, I created a moodboard to explore different directions:

I also gathered aesthetic references to shape the overall look and feel.

Turns out the client was drawn to a landing page reference I found (https://www.supclub.xyz/). When designing, I kept it next to my own work for guidance.

Inspired by its bold and chunky font choice, I selected Gasoek One and paired it with Bricolage Grotesque. Gasoek One is not just a thick font, but one that has character and gives a unique impression. Bricolage Grotesque channels a balance between nostalgia and contemporary style.

Together, they create something fresh, playful, retro with a modern twist, and memorable.

The fisherman became the "north star" to guide the design. I borrowed its color palette—creating a mix of orange, dark blue, and beige to define the brand color.

As we dove deeper into the underwater and treasure-hunting theme, the design started to simplify and evolve. What began as detailed underwater illustrations transformed into clean, geometric wave patterns.

The domains, once wrapped in fish-like shapes, now became simple blocks with logos, arranged as running marquees across the page.

After about three rounds of refinement, it’s finally starting to take shape.