Brarista

Brarista is an innovative AI solution designed specifically for lingerie retailers, helping them enhance their business strategies and improve customer experiences. The project involved creating a compelling landing page that effectively showcases Brarista's unique offerings and engages potential clients.

As the designer and developer, I followed the established branding guidelines and utilized Figma for the design process and Framer for development. My focus was on creating a visually appealing and user-friendly landing page that accurately reflects Brarista's brand identity.

The main challenge was to translate the existing pitch deck and synthesize the founder's thoughts into an engaging landing page format. This was a co-creating process with Bella, the founder of Brarista, requiring a thoughtful approach to layout, content hierarchy, and visual storytelling to ensure that the landing page communicated Brarista's value proposition effectively.

Stylized Mockup I created stylized product mockups for the AI chatbot, featuring conversations in enlarged speech bubbles with shadows to make them stand out. I animated this mockup to draw attention and effectively highlight the product’s capabilities.

Feature Section - Bento Layout The feature section utilizes a Bento layout with tabs to switch between retailers and shoppers. Each tab has a slightly different layout within the Bento grid, ensuring that both audiences can easily find the information most relevant to them.

This project for Brarista demonstrates the effective application of branding guidelines and user-centric design principles to create a landing page that not only informs but also engages. The combination of animations and thoughtful layouts contributes to a compelling online presence for Brarista, positioning it as a leader in AI solutions for the lingerie retail sector.