Local Slice

Located in the heart of Tel Aviv Local Slice' is a pizza place that focuses on using locally-sourced ingredients and supporting local farmers. founded by a local family who moved from the north of Israel to the big city of Tel Aviv, creating a place where people could gather and enjoy delicious, locally-sourced food. The brand believes in supporting the community and creating a warm, welcoming atmosphere for all.

When conceptualizing the logo, I aimed to encapsulate the core values that define our brand: community, locality, and joy. After an array of sketches and explorations, I found the solution in a handwritten design. The final logo resembles a puzzle, with each letter thoughtfully placed next to another. This symbolizes the perfect harmony we see in every community, where each individual, just like each puzzle piece, plays a part in creating a larger, unified whole.

The heart of the brand story revolves around the real and the raw, captured through my lens. It's not about the pizza; it's about the vivid tapestry of community, the shared moments, and the sheer joy of being surrounded by those you hold dear. With every photograph and carefully chosen word, I aimed to ignite a craving for that feeling - the warmth of togetherness, the anticipation of shared experiences, and, of course, the simple pleasure of relishing a slice of pizza.