Crafting Effective Marketing Strategies for Oculus

I led the digital marketing campaign for the Oculus 2 headset launch, exceeding ROI targets by 60% and driving product sell-out within one week across all major retailers. Using a multi-channel strategy across Google Ads and Facebook Ads, I targeted key audiences with dynamic ad content, optimized through continuous A/B testing. This approach boosted engagement, conversion rates, and brand visibility, ensuring the successful launch of Oculus’ flagship product.