Baileys saw a 70% engagement increase with tailored ads
Anthony Sprackling
For Diageo, I’ve managed campaigns for their major brands like Baileys, Guinness, and Captain Morgan. One standout was a campaign for Baileys using a dynamic feed that updated creative content based on local weather conditions. This innovative approach led to a 70% increase in engagement.
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Posted Sep 12, 2024
A dynamic creative was set up which changed the ads depending upon weather in the viewers area, resulting in a 70% increase in engagement
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