For this project, I created a vibrant Diwali greeting post using Kittle, aiming to capture the spirit of Diwali with unique illustrations, gradients, backgrounds, and typography. The objective was to design a visually engaging post that would stand out on social media feeds while effectively conveying festive warmth and positivity.

This case study showcases my skills in graphic design, particularly in social media post creation, and highlights my ability to use Kittle's features to create impactful and cohesive designs.

The primary goals were:

- To design a visually captivating Diwali greeting that resonates with the theme of the festival.

- To use design elements like color, gradients, and custom illustrations to create a memorable and shareable social media post.

- To demonstrate my technical skills in Kittle for effective social media graphic design.

Step 1: Concept and Inspiration

I began by brainstorming visual themes associated with Diwali—such as lamps (diyas), fireworks, rich colors, and celebratory typography. My objective was to combine these elements into a design that felt festive and eye-catching.

Step 2: Custom Illustrations and Elements

In Kittle, I created custom illustrations that reflected the essence of Diwali. Using vector shapes and custom icons, I designed elements like diyas, floral patterns, and subtle fireworks to represent the joyous aspects of the festival. These illustrations were layered to create a sense of depth.

Step 3: Gradient Backgrounds

For the background, I used warm gradient colors, combining shades of gold, orange, and red to evoke the glow of Diwali lights. The gradient created a soft, cohesive backdrop that complemented the foreground illustrations without overwhelming them.

Step 4: Typography and Composition

Typography played a critical role in conveying the message clearly. I selected a typeface that was both festive and legible, and experimented with different sizes and placements to ensure readability and balance within the design.

Challenge: Ensuring that the design was both detailed and optimized for social media platforms (in terms of color, resolution, and legibility).

- Solution: I conducted multiple rounds of testing for color contrast and text clarity, adjusting as necessary to ensure all elements were vibrant and readable on various screen sizes.

The final design was a cohesive composition featuring:

- Custom Illustrations: Handcrafted elements that reflect Diwali’s traditional symbols.

- Gradient Background: A warm, inviting backdrop that accentuates the festive theme.

- Balanced Typography: A festive, clear typeface that delivers the greeting effectively.

- This project strengthened my proficiency in Kittle, especially in creating custom illustrations and utilizing gradients effectively.

- The experience underscored the importance of color theory, typography selection, and element composition in social media design.

- The project demonstrates my ability to create visually striking, cohesive, and optimized social media posts for various brand needs.