Case Study: Whyser EdTech Website Development

Introduction

Whyser is leading the way in education with the Whyser School of Expertise & Entrepreneurship, where students master their crafts and entrepreneurial skills using AI tools to create impactful ventures.

Client Background

Client: Whyser

Industry: Education Technology (EdTech)

Objective: Develop a creative website based on this design style

https://www.heyfriends.studio/

Phase 1: UX Research

Objectives

Understand User Needs to identify their goals and pain points in education.

Competitive Analysis to identify best practices and opportunities for differentiation.

Persona Development: Created journey maps to inform website design decisions.

Current Stage: Wireframe Development

Objectives

User-Centric Design: Crafting intuitive wireframes based on extensive UX research and competitor analysis.

Functional Blueprint: Creating a foundational layout that prioritizes user navigation and engagement.

Stakeholder Alignment: Iteratively refining wireframes to align with client goals and user expectations.

Proposed Page Outline

1. Hero Section

- Header: Program Outcome + Why it Matters

- Subheader: How You’ll Achieve That Outcome

- Call to Action (CTA)

2. Hook & Highlights Section

- Introduction to Course:

- Quick Details: Timeline, Age Group, Prerequisites

- Stakes: Clear rationale for program necessity

- Venn Diagram: Intersecting expertise in Product Building, AI Tools, and Entrepreneurial Skills

- Phases + Learning Journey Highlights

- Program Outcomes + Perks

- CTA

3. The Problem | Stakes

- Addressing challenges: Loss of interests and real-world skill gaps in traditional education

4. The Opportunity

- Empowering students through interest-driven learning and AI-enhanced innovation

5. Thriving in the AI Future Workplace

- Identifying essential interdisciplinary skills for future job market demands

6. Alternatives

- Critiquing existing educational models and their limitations

7. Solution: Full Stack Founder Program

- Structured in 3 phases: Inspiration, Ideation, Implementation

- Detailed projects, tools, and playbooks for each phase

- Hands-on learning with Startup Simulations and Build-Along Sessions

- Personalized coaching and global community support

8. Program Outcomes + Perks

- Highlighting acquired skills and additional benefits

- Whyser Full Stack Founder Certificate and growth opportunities

9. What You’ll Learn | Detailed Curriculum

- Detailed breakdown of course content and lesson plans

10. Pricing

- Transparent pricing structure and guarantee policies

11. Coaches

- Introducing curriculum collaborators and teaching staff

12. FAQ

13. Footer

Landing Page Wireframe below (Work In Progress)

Next Steps: UI Design and Framer Development

UI Design

The UI design phase builds upon the wireframes to create visually appealing and intuitive interfaces that enhance user engagement and navigation. Key aspects include:

- Visual Consistency: Ensuring cohesive design elements across all pages, maintaining brand identity and user experience continuity.

- Interactive Elements: Incorporating interactive elements such as buttons, sliders, and menus to improve usability and interactivity.

- Accessibility: Implementing accessibility features to cater to diverse user needs and comply with accessibility standards.

- Responsive Design: Creating designs that adapt seamlessly to various screen sizes and devices, optimizing the user experience across desktop, tablet, and mobile platforms.

Custom Illustration, GIF, and Video Editing

Custom illustrations, GIFs, and videos enrich the website's visual storytelling and user engagement:

- Illustrations: Designing bespoke illustrations that align with Whyser’s brand aesthetic and enhance content clarity and appeal.

- GIFs: Creating animated GIFs to illustrate processes, showcase features, or add visual interest without compromising load times.

- Video Editing: Editing and integrating videos that effectively communicate Whyser’s educational offerings.

Framer Development

Framer development focuses on translating static designs into interactive prototypes using Framer:

- Component Integration: Implementing custom Framer components to simulate user interactions and interface behaviors.

- Animation Effects: Adding animations to enhance user experience and guide users through key functionalities and transitions.

- User Flow Simulation: Testing and refining user flows through interactive prototypes, ensuring intuitive navigation and usability.

Speed and Cross-Platform Optimization

Optimizing website speed and cross-platform compatibility is crucial for user retention and SEO rankings:

- Performance Optimization: Minimizing page load times through optimized code, image compression, and caching strategies.

- Cross-Platform Compatibility: Ensuring consistent functionality and design across major browsers (Chrome, Safari, Firefox, Edge) and devices (desktop, tablet, mobile).

- Mobile Responsiveness: Prioritizing mobile-first design principles to deliver a seamless experience on smartphones and tablets.

Ready for Handover

Preparing the website for handover involves final checks and preparations for deployment:

- Quality Assurance: Conducting thorough testing to identify and resolve any bugs, usability issues, or design inconsistencies.

- Content Integration: Ensuring all textual content, multimedia elements, and interactive features are accurately integrated and functional.

- Documentation: Providing comprehensive documentation outlining website architecture, design guidelines, and maintenance procedures.

- Client Training: Offering training sessions or resources to familiarize Whyser’s team with website management and content updates post-launch.

Conclusion

Through meticulous UI design, creative content production, interactive Framer development, performance optimization, and meticulous readiness for handover, the Whyser EdTech website is poised to deliver an engaging, user-friendly experience that aligns with its educational mission and attracts its target audience effectively.