I designed this direct mail fundraising appeal for American Leprosy Missions using a holiday catalog theme. My inspiration came from the heartwarming scenes of the children, the natural colors in the photos and the branded brush stroke technique from the logo. I integrated the brush stroke into creating icons and graphics. I designed the gift tags from the inspiration of holiday gifts I've seen wrapped in recycled paper with string and raffia. I was provided a Word document and photos and I ensured that each element resonated with the branding guidelines, prominently highlighting their signature color red throughout the design to secure end-of-year holiday donations.