Print Materials by Kristen WychulisPrint Materials by Kristen Wychulis

Print Materials

Kristen Wychulis

Kristen Wychulis

I designed this direct mail fundraising appeal for American Leprosy Missions using a holiday catalog theme. My inspiration came from the heartwarming scenes of the children, the natural colors in the photos and the branded brush stroke technique from the logo. I integrated the brush stroke into creating icons and graphics. I designed the gift tags from the inspiration of holiday gifts I've seen wrapped in recycled paper with string and raffia. I was provided a Word document and photos and I ensured that each element resonated with the branding guidelines, prominently highlighting their signature color red throughout the design to secure end-of-year holiday donations.
Non-profit fundraising appeal
Non-profit fundraising appeal
I drew inspiration from the concept of a “travel journal” when designing this newsletter for American Leprosy Missions. I was required to use the color purple and was provided a Word document and photos. Embracing the essence of a scrapbook, I used handwritten fonts and incorporated paper textures and graphics to evoke the feeling of a travel diary. I created the pie charts in Microsoft Excel using the data I was provided.
 Fundraising newsletter
Fundraising newsletter
I designed this brochure for Mary's House a communal living space for LGBTQ+ adults over 60. The purpose was to be a generic about us brochure highlight everything about the non profit organization. I used generative AI to create photos of diverse older adults in a community setting. The headlines and body copy came from the website. I also designed the QR code that links to a Microsoft Form I created for resident applications.
Tri-fold brochure
Tri-fold brochure
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Posted Jul 5, 2024

Creating visually appealing and informative content for physical formats like brochures, flyers, posters, newsletters while ensuring effective communication.