RELY makes taking care of your hair convenient and easy. It's launching with three curated bundles that perfectly fit an individual's hair goal, all made with ten or fewer ingredients.The goal was to highlight the three curated products and establish RELY as a trustworthy brand. We also needed to start building a connection with RELY's target audience. One thing we need to keep in mind throughout the design process is RELY brand ethos. Convenience. Everything RELY does needs to be convenient. That means we had to capture this quality in our design.