Summary: Owned the strategy, execution, and results for all
social media channels including content development, social content calendar,
and reporting. Drove international brand awareness and fostered follower growth,
community and engagement through brand and product education and customer evangelism.
Selected Achievements:
International Audience
Acquisition: Successfully
implemented comprehensive social media strategies for a European based
heritage niche perfume brand to capture U.S. market share, resulting in a market
value growth of $32K, 25K organic video views and 14K
organic engagements.
Like this project
0
Posted Aug 31, 2023
Created a new international market for a heritage perfume brand by developing and executing a paid social media strategy targeted towards American perfume fans.