Summary: Owned the strategy, execution, and results for all social media channels including content development, social content calendar, and reporting. Drove international brand awareness and fostered follower growth, community and engagement through brand and product education and customer evangelism.

 

Selected Achievements:

 

International Audience Acquisition: Successfully implemented comprehensive social media strategies for a European based heritage niche perfume brand to capture U.S. market share, resulting in a market value growth of $32K, 25K organic video views and 14K organic engagements.