Glewee - Influencer Marketing SaaS Platform

The influencer marketing workflow is notoriously fragmented. Brands manage discovery, contract negotiations, content approvals, payment payouts, and ROI tracking across dozens of spreadsheets, DMs, and third-party tools.

The opportunity: build an all-in-one, self-service SaaS platform bridging brands and creators with pre-vetted networks, integrated e-commerce attribution, automated payments, and end-to-end campaign tracking.

Lead / Senior Full-Stack Engineer on the core platform team. I built the campaign builder, creator marketplace, analytics dashboard, and the Shopify integration from the ground up.

Campaign Builder Intuitive step-by-step wizard enabling brands to configure influencer briefs, target demographics, deliverable requirements, budget caps, and timeline milestones. Supports influencer deals, UGC, gifting, and affiliate campaigns.

Creator Marketplace A discovery and matching engine backed by search and filtering across 12,500+ pre-vetted creators with profile metrics: engagement rates, follower demographics, past content portfolios. Built on Elasticsearch for fast, faceted search across multiple dimensions.

Analytics & Reporting Dashboard Real-time metrics visualization calculating total impressions, engagement rates, click-through rates (CTR), and campaign ROI. Replaced the spreadsheet workflows brands were using before.

Brand-Creator Chat Real-time messaging system built with WebSockets for direct collaboration between brands and creators. Content review, approval workflows, and contract management all happen in-platform.

Shopify Integration 2-click OAuth app allowing brands to sync store products directly into campaigns, auto-generate unique creator discount codes, and track direct e-commerce sales attribution in real time. Built using Shopify's GraphQL Admin API with webhook listeners for order events.

Frontend: React with a component library built for the campaign builder's multi-step wizard flows and real-time dashboard updates.

Backend: Node.js microservices handling campaign orchestration, creator matching, and payment processing.

Database: PostgreSQL for campaign workflows and multi-tenant data. Elasticsearch for the creator directory search with faceted filtering.

Integrations: Shopify Partner App (GraphQL Admin API + webhooks), Meta, Instagram, TikTok, YouTube APIs for creator metrics and content tracking.

Payments: Stripe/Escrow infrastructure to automatically hold and release creator payouts upon brand content approval.

Phase 1: Architecture & Core Marketplace (Months 1-2) Designed the database schema for campaign workflows, built the creator directory search using Elasticsearch, and set up multi-tenant authentication.

Phase 2: Campaign Builder & In-App Messaging (Months 3-4) Built the campaign brief builder and real-time brand-creator chat using WebSockets with in-app agreement sign-offs and content upload approval pipelines.

Phase 3: Shopify Integration & Attribution Engine (Months 5-6) Developed the Shopify Partner App integration, webhook listeners for order events, automated discount code creation via GraphQL Admin API, and real-time revenue attribution tracking.

Phase 4: Optimization & Payments Integration (Months 7-8) Integrated Stripe/Escrow payment infrastructure to automatically hold and release creator payouts upon brand content approval. Optimized platform performance for scale.

5,000+ brands and agencies connected with 15,000+ creators reaching over 1.25 billion aggregate social followers

Supported platform growth following Glewee's $9M Seed Funding round

Top campaigns saw 10x-15x return on ad spend (ROAS) tracked directly on the brand dashboard

Reduced average campaign launch time from weeks to under 30 minutes from creation to initial creator matching

Partnered with Shopify, Meta, Instagram, TikTok, and YouTube

Earned G2 badges for platform quality