Spice Drinks - Brand Case Study

Posted Jun 7, 2026

Spice is a hard iced tea brand from the Netherlands, created for young adults who believe in enjoying life, creating memories, and living in the moment. I helped transform Spice from an idea into a complete brand experience by developing a strategic foundation, defining its visual direction, and creating a bold identity system that reflects the brand’s story and personality. From logo design and colour systems to packaging and visual applications, this project focuses on building a refreshing, energetic, and emotionally meaningful brand that stands out in a competitive beverage market. At the heart of Spice is the philosophy: “I Dare To Enjoy.”