Design Problem

Company mission:

“E-gifting, One stop Shop for E-Gift Vouchers of all brands.”

Communication required:

To drive home the message of e-gifting in a vibrant, love-filled, emotions filled way. To communicate the ‘Emotion of gifting.’

Target Audience :

Buyers looking for gifts for loved ones.

Logo Concept Explained

The final logo uses the electronic feel version of a gift. A stylised abstract form of gift to suggest gifting in an electronic world. The ribbons of the gift have been brilliantly looped into hearts to enhance the love and emotions behind gifting. The use of a combination of bright colours further enhances the feeling of informality and adds to the mood of emotions and love.