Two Pillar Farms were working on a marketplace (Inside Track) for horse sales and needed to design a website for sellers and another one for buyers. Because horse sale marketplaces are a small niche category and there're very few websites that offer this, the goal was to design a thorough, yet a straight-forward process that would enable buyers to easily navigate horse ads, view their characteristics and stats, communicate with the seller, and arrange a sales deal.‍

We designed a website that’s picturesque, easy to search, navigate, and most importantly aimed to connect buyers and sellers. Branding and visual language were designed to complement a strong and gentle appeal of the Inside Track brand, reflecting the spirit of the Equine industry.‍

UX/UI design

Visual design

Visual language

Branding