UK's largest pure-online grocer, Ocado needed to shake its limiting perception and to reflect the new positioning “there’s an Ocado just for you”. We were asked to expand and evolve the brand to a multi-sensory, flexible, digitally driven identity that is fit for the next 10 years. Credit: JKR Global, 2020-21 Skillset: Design Direction, bespoke Typeface brief and direction, Motion and CGI direction, managing relationship with in-house design team.