Voco hotels brand identity
Val Toch
A blueprint for growth for IHG’s fastest growing upscale brand
The new upscale hotel brand from InterContinental Hotels Group (IHG), voco hotels, gives people a different choice. Hotels that are Reliably Different. Reliable enough to depend on, but different enough to be fun. A hotel that is promising to be different for guests, different for owners, and different for the hotel industry.
Credit: Designed and directed at forpeople, London
Skillset: Design direction, brand development and rollout.
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Posted Nov 29, 2025
Brand identity and collaterals for Voco hotels by IHG.\ Designed and directed at forpeople, London
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