The ERAP project aims to provide critical support to individuals facing rental and utility arrears during times of financial hardship. Through strategic management of various digital communication channels such as social media, newsletters, flyers, and event surveys, the project aims to raise awareness about available assistance and encourage application submissions.

Key aspects of the project include spearheading content initiatives, devising effective social media strategies, and crafting compelling content strategies to engage the target audience effectively. Ultimately, the primary goal of ERAP is to significantly increase program participation, thereby delivering essential financial aid to those in need, addressing rental and utility arrears, and mitigating housing instability.