Crafting newsletters for Proteau, the zero-proof botanical drinks brand operating in the US market, involved a strategic approach focused on events and goals. Tailoring each communication to resonate with the audience, whether sharing cocktail recipes for seasonal celebrations or spotlighting the brand's ethos, resulted in significant increases in engagement and conversion rates.

Through thoughtful storytelling and a deep understanding of our audience, our newsletters became immersive experiences fostering connection and loyalty to the Proteau brand.