Asset Design for Marc Robinson Jewelers
Dana McKeen
Sometimes a stock image or a high quality mockup template is all you need - but many times, more creativity is required to accomplish a quality asset that can properly represent a product or brand .
One of the greatest challenges working on designs for Marc Robinson Jewelers is that they did not have almost any high quality images for any of the products we were trying to promote and present on their website. In particular, a major struggle was presenting some custom diamond initial letter pendants. The product itself is extremely interesting and provides a unique custom gift for anyone, with a single lab-grown diamond laser-cut into the shape of a letter. The challenge was that the only assets we had for this product were some straight on images on a white background (with small reflection effect) or videos on a black background with a high sparkle effect. Neither of these provided very clean images to work with, nor did they ever show the product on an actual human being. We also had only images of one size, even though we were asked to feature both diamonds cut from 3 and 5 carat diamonds, we only had images to represent the 5 carat diamond.
When we tried to obtain more images, we got very low quality images. When we pressed to get a photographer in to take images, one of my recommended photographers was not hired but instead someone else they found that could come in more quickly. The result was less than appealing, with the necklaces featured on backdrops that were of questionable quality and looked extremely bad in the up close conditions required. We also still had no images on any model. Throughout the promotion of these products, I created several assets through photo editing using Adobe Photoshop and stock assets so that we could have usable model images as well as additional images we could use for size comparisons between the two offerings.
These letter A initial pendants actually had a large amount of water spotting and several bits of dust on the surface of the products on both the diamonds and the gold material. For any images of the A pendants, I used careful editing to remove those imperfections while still retaining the qualities of the diamond and the metal.
These necklaces were originally photographed on a beige stand that showed clear signs of wear and dinginess, as well as lacking an impactful contrast from the product itself. All of the images above are edited to remove or revise that surface into one that is both a more impactful contrast as well as a cleaner surface.
This is a frame from a video that I needed to capture and crop to provide additional still image resources as our photo selections were extremely limited.
Edited to add the product to this stock image and revise some other minor elements, such as some very distracting body hair from the male model as well as an originally extremely warm and overly saturated color balance.
Necklace was edited to feature our product, the original chain featured in the original necklace present was also yellow gold, so this was edited to match our product.
The following are specifically requested images to demonstrate the different sizes being offered for diamond stud earrings, from 1/4 Carat to 4 Carat size options. I've included 1/4 and 1 Carat for comparison as a representative sample.
The following images were created using various mockup assets and my own custom car wrap design creations, including dummy brand logos. I was initially asked for images to represent the contrast between billboard and car wrap advertising, so the the images that contain billboards as well are utilizing multiple different mockup sources which I then combined for the final images seen here.
Then for the first driver who would have their car wrapped for the Wrap A Ride service, I was asked to design a car wrap for a specific car model and product from Jacob & Co. Because there were no existing mockups for this car model that I could locate as a stock resource, I found instead images to use as a basis to create my own mockup that could then be utilized as a placement indicator for the company providing the car wrap service.
For a blog on the Marc Robinson Jewelers website, our content team was directed to just use AI to generate some images. Of course, this resulted in very strange output including some images of watches with almost lettering that almost resembled "RDI_EK" and strange compositions including things like a street market for Rolex watches with customers sitting at various folding tables outside a shop, looking very serious, and with watches everywhere at varying scale to human for what a watch should be. You know the type. So instead, I offered to edit an image for them, using two original assets - a very low quality image of the actual store, combined with a higher quality image asset we had of one of the Rolex products they had at one of their retail locations. The combination, using the low quality image as a blurred background, gives much more than any efforts at prompting for the "right" image ever could. Of course, in the end, the powers that be also insisted on use of the AI images and the blog features those as well, but to build a brand's authenticity and trust I feel it is incredibly important in the retail/ecommerce space to use images that show the brand itself and what is actually being offered.
Image composite created from two original images and additional stock resources with Photoshop.
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Posted Mar 5, 2026
Created promotional images for Marc Robinson Jewelers using Photoshop and stock assets.
