Magnet Mailer Campaign Design for MainStreet and KidsStreet

This project required continual reinventions from an existing magnet design to the final mockups for a magnet mailer campaign, it required great flexibility and an inventive spirit.

There was an existing magnet design that needed to be revised as various options for affixation to a mailer were discussed and rejected until finally a particular vendor and method were chosen. Along this process the mailer itself had to also undergo various revisions to suit the methods and mailer sizes.

After the method was chosen, I discovered that the prior mailer design itself which I believed had been approved was actually not conceived with any creative brief in mind, but was just created generally and was not intended to be the final vision for the mailer itself. After coming up with several concepts for both the MainStreet and KidsStreet brands, I was able to create options which could be prepared for samples.

For KidsStreet the goal was to be charming and relatable, featuring the concept generally that life with kids is unpredictable and an Urgent Care is prepared to handle the consequences of a child's unpredictable behavior. For MainStreet we wanted to communicate MainStreet's position to be considered a convenient expert resource for everyday health concerns - whether it was to deal with the ever present invisible presence of germs which may cause various ailments, or to diagnose us when we feel miserable and are turning to Google for comfort which will certainly not come, MainStreet is a convenient resource to be trusted.

The reverse side of the mailer contains the affixed magnet, along with a coupon underneath and of course all the functional requirements for mailing.