Edge Design Studio, an ambitious design agency based in Cluj-Napoca, Romania, contacted me for a crucial mission in establishing their online presence, their landing page. This case study narrates our journey from initial consultation to the successful launch of a redesigned landing page that not only resonates with the agency’s ethos but also sets a new standard in user engagement and brand representation.

After a few rounds of discussions, I got to understand the brand's mission and objectives. They felt that their current website design is a bit outdated, and they wanted something that is bold and modern. Their main goal is to attract new potential customers and to create a social presence that highlights their mission.

I started my work by making a thorough analysis of their current design, in order to get a clear idea of what works and what doesn't. This step was crucial for us to align ourself with the direction of the redesign.

To tackle their new website goals, I decided to create some low fidelity wireframes to align ourself with the new sections to be added as well as the layout of the page

In this step of our collaboration, I worked on creating the high-fidelity design, focusing of the agreed upon structure while keeping their existing branding elements.

They wanted to keep the blacks in their new redesign as well as the red accents. This is the final look