Sign-up Form Optimisation Leads to 22% Purchase Rate
Sign-up Form Optimisation For E-commerce Supplement Brand Leads to 22% Driven Purchase Rate
After identifying key bottlenecks in the brands growth funnel, we helped design a new sign-up form experience utilising Alia - a super flexible form building tool for Shopify.
Key Goals:
Collect ZPD (zero party data) to inform marketing efforts and Ideal customer profiles and enable personalisation of email flows
Boost sign-up rates on Mobile and Desktop
Increase conversion rate from sign-up to purchase
Strategy:
After analysis, we identified four key purchasing reasons for the product which informed the ZPD approach. Next we:
Designed custom layouts for Mobile and Desktop to ensure a smooth viewing experience on all devices, making use of negative space to draw focus to the user action
Utilised a full-screen pop-up to reduce distractions and direct the users attention while also delaying the close button by 2 seconds.
Used a 3-step sign up form that leverages micro-commitments to gather the key buying reasons without harming the sign-up rate.
Step 1 of the sign-up form collects Zero-party data about users purchasing intent
Step 2 of the sign-up form collects the users email address
Step 3 of the sign-up form gives the user a unique discount code and auto-applies it to cart to streamline the ordering process
Results:
5000+ poll responses collected for ZPD
165% increase in opt-in rate versus the previous Klaviyo sign-up form
22% Conversion rate from sign-ups to purchase
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Posted Apr 22, 2025
We built a new full-screen sign-up form and integrated zero-party data collection leading to a 165% increase in opt-in rate and a 22% driven purchase rate.
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Timeline
Jan 19, 2025 - Feb 2, 2025
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Strike Nutrition
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