Worked with Feels Like Home furniture and decor store on creating automatic emails sent to new subscribers as well as a promotional email promoting their new line to a segmented group. I wrote the copywriting for the email as well as designed the layout of emails using brand images and colors.
Approach:
- Understand brand and audience by doing a deep dive into brand's personality, values, and tone to create content that resonates authentically with target audience.
- Craft compelling subject lines to pique curiosity and increase open rate. No clickbait, just tone that resonates with the audience.
- Write engaging email copy with clear messaging and leads to action. Easily digestible while engaging the reader with tone that aligns with brand.
- Designing content with visual appeal that enhances the written content. Always optimizing for mobile devices.
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Posted Jun 9, 2024
Worked with furniture and decor store on creating automatic emails sent to new subscribers as well as a promotional email promoting their new line.