Email Marketing for Skincare Brand
Billyann Kramer
Email Marketer
Marketing Strategist
Content Writer
Canva
Klaviyo
MailChimp
Email Marketing strategy for Pacific Palm Skin
Strategy one: Welcome Sequence
Goal: Create an automated series of welcome emails for Pacific Palm Skin. Emails will be automatically sent to customers who give their email.
KPIs: Open rate, Conversion rate
Deliverables: email template using brand images, fonts, and tone of voice for messaging
Email 1: Warm welcome & Promotion to entice first purchase.
Email 1: Product Information - Educating customer on best sellers
Email Subject: Introducing, your new favorite products!
